Monday, September 13, 2010

Friends don't let friends give out unreadable business cards

Type designers and page layout professionals go to great lengths to make sure their results are - above all - readable. Why can't the rest of us do the same with our business cards?

How often do you see an email address like this?

What are they thinking! Now try this -

This may be an absurd example but it illustrates the point. Cards are distributed to exchange contact information. If the artwork, type styles and other design elements make that difficult they should be changed. Specifically email addresses ARE NOT CASE SENSITIVE - EVER. Once more - email addresses ARE NOT CASE SENSITIVE - EVER.

Ask someone you trust to tell you whether your business cards are readable - without a magnifying glass and without several guesses as to whether that is a "1" or an "l". If that last phrase doesn't make the point, I don't know what would.

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